Mercury BTO Brand Campaign

It was quite a privilege to be part of Mercury’s legendary BTO brand campaign. The brand identity for BTO was created by the mighty 1185 Design and featured a very simple yet bold communication style using heroic typography and a visually arresting customized photography library that demanded attention. JOD was brought in to design and execute 2nd and 3rd tier marketing deliverables that were a seamless extension of the Tier One pieces developed during the initial brand launch. In the course of 18 months, JOD created over 40 unique design pieces in the areas of advertising, sales collateral, event promotions and environmental signage. Mercury was acquired by HP in February of 2007.

Mercury BTO Enterprise Brochure

Event Promotion

Mercury Federal Government Brochure